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3 Types of Video Content Every Real Estate Agent Needs to Create

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3 Types of Video Content Every Real Estate Agent Needs to Create

If you want to make it big as a real estate agent in your market, you have to build your real estate brand. That way, when someone in your market is ready for their first real estate transaction, whether it’s to buy or sell a home, you are the first person they think of. Consistently creating real estate marketing videos is the best way to be the first call when someone is ready to buy or sell a home.

Shameless ad time: The easiest way to do this, of course, is using Witly. If you want to learn more, click here to book a demo!

Why does video work?

It’s not just that people are more likely to watch video content than read an article or blog post. They’re also more likely to engage with the video content itself. Video content is much more engaging than other types of content, and it’s one of the most powerful tools you can use to reach your target audience and capture leads. (Not to mention, it’s more likely to show up in Google searches!) There are a few key reasons for this.

What makes video content so powerful?

First, video is much more visually stimulating than other types of content. It’s easy to get lost in a video, and people are more likely to pay attention to a video because it’s more visually interesting.

Second, visual content is much more personal than other types of content. When you watch a video, you feel like you’re getting to know the person who made it. You can see their facial expressions and hear their voice, which makes it much more personal than reading an article or blog post.

Third, visual content is much more engaging than other types of content. People are more likely to comment on a video, share a video, and interact with the person who made the video than they are with other types of content.

All of these factors make video one of the most powerful tools you can use to reach your target audience and generate real estate leads. If you’re not using video, you’re missing out on a huge opportunity to engage with your target audience.

A few more tips…

Real estate agents should keep a few key things in mind when creating videos for your target audience. First, make sure the video is high quality and interesting. Second, make sure the video is short and to the point. People are more likely to watch a short video than a long one. Finally, make sure you include a call to action at the end of the video so people know what to do next.

Ready to make some great videos for real estate lead generation?

We recommend three types of video content every real estate agent needs to create to build their brand: 1) personal introduction videos, 2) educational videos, and 3) client testimonial videos.

Best Videos for Real Estate Lead Generation and Brand Building

Most real estate professionals know they are not videographers or producers, but very few recognize they don’t have to be! Don’t be fooled: real estate agents are just as capable of creating high-quality video content to attract new leads as anyone else. Nowadays, all you need is a smartphone in selfie mode!

#1 Personal Introduction Videos

Personal introduction videos are exactly what they sound like: a video where you introduce yourself to your target audience.

These videos are short clips: they should be sweet and to the point. You want people to get an idea of who you are as a person and why they should work with you. Be sure to include information about your experience in real estate, but don’t make it all about business. Share your personal interests and hobbies as well. Real estate is a relationship-based business, so people need to know you and like you before they’ll want to work with you.

Creating personal introduction videos may seem daunting, but the learning curve really isn’t that bad!

You don’t need to overthink it: just hit record and start talking. Talk about whatever comes naturally to you. If you want to get a little more creative, try filming yourself in different locations around your city or town. That way, people can get a feel for the real estate market you work in as well as get to know you better.

If you’re not sure where to start, try filming a quick video on your phone sharing why you got into real estate and what you love about it. Then, post it to your social media channels, your website, or any other platforms where you post your online content. (Video marketing is also the best way to reach people with paid advertising!)

Make sure they know you care!

It’s important to make sure the people who see your content understand that you are here to help them, so make sure you talk about what it means to have an agent on their side.

You want to be their advocate and help them through what can be a stressful process. Because buying or selling a home can be so stressful, people are looking for someone they can trust, so don’t try to be someone you’re not. Real estate agents can be fun too! Be authentic, be yourself, and let your personality shine through.

Creating personal introduction videos is a great way to build trust with your target audience. When you’re authentic and transparent, people will be more likely to want to work with you. If you can show potential clients that you’re here to help them and that you have their best interests at heart, you’re well on your way to building a successful real estate business.

Now that you understand the first step to successful video marketing in real estate, let’s move on.

#2 Educational Videos

The second type of online content you need to add to your video marketing efforts is educational content.

Position yourself as the expert

This will show your target audience that you are an expert in your field and that you’re here to help them learn. You can film videos breaking down the buying and selling process, explaining key terms people may not be familiar with or giving advice on what to look for when house hunting.

Buying and selling a home can be confusing, especially if it’s your first time! What are some of the terms, laws, and processes you know so well that your prospective client may find confusing? This is your time to show off!

For example, film a video explaining ESCROW. What is it? How does it work? Why is it important? This is the type of content that will show your target audience that you know what you’re talking about and that you’re here to help them understand the process.

Then, you can create a video explaining real estate taxes in your area and how they work. This is a great way to nurture leads, too.

Keep it short and sweet

When creating educational content, be sure to keep your videos short. You want people to be able to watch them and understand the information, without being overwhelmed. Walk-through videos are great because you can walk your prospective real estate client through something that may feel complex to them in a way they understand.

Also, be sure to include a call to action at the end of each video. This could be something as simple as telling people to contact you if they have any questions or inviting them to subscribe to your YouTube channel if you have one. The best call to action, of course, is for them to submit their email for more information!

Creating educational videos is a great way to build trust with your target audience and establish yourself as an expert in your field. When you make yourself someone people can rely on for advice and information, they are more likely to want to work with you when they’re ready to buy or sell a home, because they already see you as the expert worth hiring!

Alright, let’s move on to one of the most important types of video an agent can create: the testimonial video.

#3 Testimonial Videos

The third type of online content you need to add to your video marketing is client testimonial videos. These are short clips (usually under a minute) from past clients sharing their experiences working with you. Testimonials are powerful because they show that you’re not just talking about how great you are, but other people are too!

Ask specific questions

When creating testimonial videos, be sure to ask your clients specific questions that will elicit a strong response. Do not let them try to just say a few nice things; give them some guidance. Your questions might even set the video up in a kind of interview format, which works great! For example, you could ask them to talk about their favorite part of working with you or what they would say to someone who is thinking about hiring you as their agent. You want to make sure the video is focused and that it provides value to your target audience.

How to get started

If you don’t have any client testimonial videos yet, that’s okay! You can start by asking your past clients to write a review on Google or Facebook. These reviews will show up in a Google search when people are searching for an agent in your area and a Google or Facebook review can be pretty powerful while you canvas your past clients for your more official client testimonial videos!

Quick reminder: When you’re asking for client testimonial videos, be sure to ask your clients specific questions that they can answer easily. For example, “What was your favorite thing about working with me?” or “What was the most helpful part of my service?”

These are the types of testimonials that will be most useful to you because they show people what you’re really good at. If you can get testimonials from clients who have had a great experience working with you, that’s even better! These are the types of testimonials that will help you stand out and attract new clients.

Use testimonial videos to ease fears

Buying or selling a home can be a scary thing, so make sure to ask your past clients to talk about the fears they had before they started the process and how you made them feel at ease. These are the types of testimonials that will show your target audience that you’re not just a great agent, but you’re also a great person to work with.

Did you help them sell their home for more than they thought possible? Did you help them buy a home that was perfect for their family? Whatever the case may be, make sure your clients talk about their specific experiences working with you.

Testimonials make you stand out as the real deal in your market

Testimonials are a great way to build what’s called social proof and show people in your real estate market that you are the real deal. When people see that you have happy past clients, they will be more likely to want to work with you.

So, if you don’t have any testimonials yet, make sure to start asking your past clients for them today!

Final Tip: How do real estate agents reach more people with their videos?

As you can see, real estate video marketing is super powerful and really not all that difficult to get started.

But now that you’re creating great real estate videos, how do you make sure your target audience sees them? We specifically recommend you share your videos using Facebook ads.

For just a few dollars per day, you can reach thousands of prospective buyers and sellers in your real estate market. And because you’re using video, you can capture people’s attention and stand out from all the other real estate agents who are just using text-based ads. (Oh – speaking of text, make sure to give your videos a good video description when you load them to your ad or other social media platforms!)

Plus, Facebook allows you to target your ads, so you can make sure that the people who see your videos are people who are likely to be interested in buying or selling a home.

Better yet, as your Facebook ads play every day in your market, your face will show up on people’s screens thousands of times per day. Oh – and you can even use Facebook’s lead capture forms or redirect potential leads to a landing page to collect their information. The possibilities are endless!

And all you need to get started is a Facebook business page with an ad account.

Now you’re starting to build a brand!

So if you’re not already using video in your marketing to generate real estate leads, we highly recommend that you start. And if you aren’t sure where to begin, remember: every Witly client automatically gets access to one of our amazing Marketing Coaches. They’re experts at Facebook marketing, and they can help you write better ad copy, create more compelling videos, and even analyze your ad’s effectiveness. So if you need some help getting started with video, and you’re already a paid Witly client, be sure to reach out to your Marketing Coach. They’ll be happy to help!

As you get more comfortable, you can even add different types of video

As you get more comfortable you should introduce other videos as well. For example, the next step might look something like creating listing videos to attract home buyers looking for their next—or first!—home purchase. Give it a shot!

You can also get crazy and go on Facebook live! Facebook live shows that you are a confident agent: you’re not just posting an edited video, you’re talking to people who are tuning in LIVE and you can even answer their questions as they ask them. Imagine alleviating the fears of the overwhelmed first-time homebuyers on one of your LIVE videos! This really is a great way to generate more leads.

Parting Words

If you’re looking to build your brand as a real estate agent not only so you can generate leads, but you can generate qualified leads, these are the three types of videos you need to create to get more traction on the web.

Personal introductions will help people get to know you as a person and like you. Educational content will show people that you are an expert in your field. And testimonials will show potential clients what it is like to work with you. By creating all three types of content, you will be well on your way to becoming the go-to real estate agent in your market, showing more homes and closing more deals!

So there you have it! Three types of content every real estate agent needs to create: personal introductions, educational content, and testimonials. By consistently creating engaging video content, you will be able to build your brand and become the go-to agent in your market.

So what are you waiting for? Start filming today!

If you’re looking for more tips on how to build your real estate business, make sure to sign up for our newsletter. We post new articles on the best marketing strategies every week! Also, be sure to follow us on Facebook!

And if you’re interested in working with us, we would be more than happy to chat with you about how we can help grow your business. Just shoot us an email. If you want to learn more about Witly, check out our website!

Until next time 👋🏼

Alex Moore

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