Investing in yourself and your business with Brian Curtis
Brian Curtis is the owner of HomeQuest Realty, a brokerage out of Rogers, Arkansas. He got into sales in 2001 with Timeshares and did that for a few years before opening his brokerage. When he first opened, he had actually never sold any property and had only worked with Timeshares. After selling that brokerage and joining KW for a couple of years, he started HomeQuest realty in 2018. Brian is in the Mortgage Industry as well and could be looked at as a “jack of all trades” when it comes to the real estate world.
Brian Curtis shares some of his wins at being an early adopter of new things and why he makes those decisions. He tells us the benefit of being one of the first people to try something new like Zillow leads when they first started or Facebook Ads, in the beginning, is the fact that it is not oversaturated. People were not tired of seeing ads because there were not many people who were doing them. He also experienced his money going further in the early days than it does now. Still, you have to invest in yourself and your business to see what works and what does not.
When you find something that is working, you have to double down. That is something that people in real estate don’t do enough. “Data is the language of business” if you can learn to speak this language o]you and be successful. Sometimes when you try new things, there is a gut feeling but ultimately, whether that works or doesn’t is related to the data, not your gut feeling. The data will tell you if it is working or not. Suppose people realized that they would be much more successful. Dig into that principle.
“People all want more information, but when we give them that information, they don’t do anything with it,” Brian says. Encouraging people to invest in their business and themselves and giving them the tools they need still requires them to take action.
“I don’t think 95% of real estate agents that I know have been taught how to communicate,” explains Brian. Brian suggests that agents pretend that every client they are speaking to is also talking to seven other agents and that YOU need to figure out a way to stand out and add value.
There is a difference between learning how to sell and learning how to communicate. Communication is one of the most valuable skillsets that you can possess. Pay attention to the role you play in other people’s stories. People want to work with an expert. Understand your role in a transaction. Don’t focus on being the hero in their story but showing them how to be their own hero. You play a particular part in someone else’s story, and if you understand that, communication becomes a vital skill set.
Brian shares, “The best question I have ever learned to ask… what are you looking for in an agent? Stop trying to give them what you THINK they need..find out what they want.” They will essentially tell you exactly how to win their business.
Wake up every day like a student “The only thing I know is that I know nothing” – Socrates
If you would like to connect with Brian, you can find him on Facebook
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