Optimizing your follow-up
Once you have all your systems in place, then comes the time for optimization. This is a very tedious process, but it is the most important stage. This is where you will begin to know the numbers and predictability of your client generation system. When you are in the optimization stage, follow-up is everything. In this case, we want to automate things as much as possible. You and your Witly marketing coach will go through a series of messaging changes. Specifically to your drip campaigns. As well as your follow-up. Personally, my priority is to make it so that your systems do 90% or more of the follow-up. The goal to make this work is to get your response rate to where it needs to be. The ideal percentage is 24% or higher. Getting to this point is going to take making minor changes to your initial messages. We don’t want really long professional emails and texts. We should aim for sending out messages like the following:
- Is this (first name)?
- How many bedrooms are you looking for?
- How many bathrooms do you need?
- Do you also have a home to sell?
- Is there a specific part of town you want to be in?
- Do you have a specific school district you need to be in?
- Is there a price range you’d prefer to work in?
- How soon are you looking to move?
- Have you been pre-approved by a lender?
- Are you currently working with an agent right now?
These are the main ones that our team has found great success with. It is important to give each of these messages time to perform and show what they can do. Once you have gotten the response rate up to 24% or higher, then comes the process of dialing in your appointment percentage. The system’s success needs you to take your time in the optimization phase and dig deep into each aspect, starting with the process above.
Here at Witly, our marketing coaches are here to help you along the way so you can accomplish Willionaire status. – Dylan Jones
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