What is up everybody Grant Wise here. So excited today to be having a Coach’s Corner conversation with one of our top Witly coaches Jalyn, and I’m so excited to have a conversation about real estate lead gen ads.
I wanted to jump on and just ask Jalyn a couple of extremely relevant questions to help you guys gain some insight. And hopefully some of these questions or answers will help you.
So Jalyn, a question that we get often is how long should somebody run a lead generation ad? What do you typically say to somebody when you’re answering that question? -Grant
Yes. So typically, I suggest for a general rule of thumb with running lead generation is trying if you can to run that lead generation for about 30 days. Now, I know that there are other factors that come into play. So that’s why that’s kind of a general rule of thumb, we always want to keep in mind that our ads just like everything else are going to require some maintenance. And we want to keep an eye on them to make sure that our lead magnet is still populating to make sure that people are interacting with our ad. And it’s optimizing the way that we would like it to. But in order to give it that opportunity to reach your audiences, learn your audiences and get in front of the right people so that they can opt in and follow in on that call to action, which is complete the lead form, I typically suggest allowing it at least 30 days to generate the results you’re looking for. -Jalyn
Do you think that if I look at the results At the end of 30 days, and it’s still doing good? Do you think that I should shut it off? Or probably just let it keep going if it’s still producing leads for me? Grant
So this is a really good question. And one of the things that I do like to suggest to people at that 30 day mark, is not to essentially turn it off and start something new, but revamp what you have going so that you keeping it fresh for anyone who maybe has interacted with it, but didn’t take the bait the first time. And you’re doing something brand new for anyone new who may encounter who has entered your market since you started running your ads those previous 30 days. So Unknown Speaker 2:09 yeah, so Facebook ads, obviously, they have a shelf life. Not all of them work forever. I have seen those like crazy cool situations where ads work for like a long period of time, the longest I’ve ever heard an ad working is almost two years. Yeah, the same ad, which is not like typical. Typically there, there comes a point where the ad has been shown to everybody in the audience, and it’s time to refresh it. And I think depending on your budget, will kind of dictate how quickly you should make those adjustments. But that’s a bunch of really, really good advice on the topic of budget. -Jalyn
Another question that I know that we get a lot is what type of budget recommendations do you have when it comes to running lead generation campaigns, especially if I’m doing stuff like remarketing and any of those other types of things? But how do you typically answer a question about budget? What should somebody budget be when it comes to lead generation? -Grant
Yeah, so for your lead generation budget, a kind of or a general scale that I typically suggest right out of the gate, especially if people are just wanting to get kick started with their lead generation only is trying to if you can set that daily budget at $10 a day if your budget permits it, but trying not to go below $5 a day. Because when we get into how our budget works and how Facebook is going to spend our budget on our behalf, for our leads, there’s a little bit of bidding that goes on there. So Facebook does try to bid on opportunities or leads on your behalf using the budget that you set aside for it. So with lead gen, keeping in mind that there may be other similar advertisers who are trying to market and target the same group of people as you. You want your lead gen ad to have an adequate budget to bid and get leads on your behalf. So that’s something I always try to keep in have people keep in mind when they’re setting up their budget to think of it from that perspective. You’re just giving your lead generation ad the ammo that it needs to go out and do what you’re what you’re asking a Facebook to do for you. -Jalyn
I love that I one of the things I love about Facebook is how inexpensive opportunity is I mean, the cost per lead, especially in real estate is so so so cheap, especially right now because of inventory and a lot of the styles of ads that we typically recommend. But I couldn’t agree more. I think if you can start at $300 a month, you’re gonna see a ton of success and you can grow and scale from there. But you know, agree all the way around. Try not to spend less than that so that you can at least get enough opportunity to sell a house. Last question I have for you is what is the difference between brand awareness ads and reach ads and which one maybe should I do first or second? Doesn’t matter? Can you help me understand that? -Grant
Yeah, of course. So When it comes to objectives, I always like to tell people to pay a lot of attention to what the objective is called. Because a lot of the time, that’s going to let you know what Facebook is going to do for you when you set that objective up. So when we’re thinking about a reach objective, it’s designed to do exactly what it sounds like. It’s designed to reach the most amount of relevant people to the ad that you’re looking to circulate so that you can get that visibility that you’re looking for, and can be really important when you are looking to start to build up your database and start to get a feel for the people in your market, who may be interested in your services. So your reach out is a really good objective to get going right out of the gate. Because again, it’s going to get you that ground cover in terms of just letting people know, hey, here’s who I am, this is what I do. And maybe also this is the area that I function in, if you’re looking for my services, it while you’re living there, brand awareness is really where we’re going to want to start to identify what our brand identity is, what our values are, what kind of sets us apart from maybe other people who are offering the same service. Because what a brand awareness ad is designed to do is put your lead or excuse me, not your lead, put your ad in front of people who it’s going to resonate the most with, or who are going to resonate with your brand the most. So that they’re more likely to recall your ad, thus remembering what it is that you’re offering. That’s hopefully coming back around to start up those conversations with you guys, when you set up other ads or when they just visit your Facebook page. So they’re both designed essentially for awareness, that one’s going to get you that reach the other is really going to start to help you pull in who your people are, if that makes sense. -Jalyn
Thanks so much sense. I can see why everybody that you coach it Witly absolutely loves you. I appreciate all the answers to questions today. And looking forward to continuing to ask you a lot of these questions.
If you have any questions. For Jalyn who’s one of our marketing coaches here, I would love to see those in the comments will continue to engage with you.
Otherwise, Jalyn, thank you so much. Hope you have a ton of fun at Zumba class. Appreciate you for stopping by here at our Coach’s Corner conversation before you head off to that. hope you have an amazing day. Thank you, everybody. We’ll see you next time. Thank you so much. Bye, guys.
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