He provides targeted skills development sessions designed to get professionals performing at optimal levels; he plans, maintains and grows new business strategies, markets for customers and clients using the time-tested techniques of some of the greatest sales gurus and the science of communication in the application of NLP. He helps to redefine personal and professional goals for the greatest outcomes possible.
It first started when he hired his own coach, from building a business, pipeline, skills, and having a life worth-while. He wasn’t satisfied unless he was doing 12-15 transactions a month. They asked him to run an office, and it was a whole new game for him. He has been helping agents to develop their business on a really big level, so they are always getting paid.
“What I’m focused on is the ability to grow past circumstances. The market will never go back to the way it was pre-pandemic. The agents who are waiting for it to go back pre-pandemic are in a dangerous place…. You are setting the tone in the market and not the other way around.” Right now, we are in the quantum revolution where it is a great leap into the unknown. It’s not “what do I invent to capture the next level. No. The next level is started. How can I capture the people who are in that next level already and begin this new business?”
Sekou explains, “Follow the trend”. Movies have such a large budget, but video games spend so much more time and energy in development. Look at all the video game channels, YouTubes, Club House etc. who aren’t even looking at gaining attention, but about “How much can I give?” And start repeating those processes. What can you give back as an agent? You are already being asked these questions about buying or selling a property, getting a VA loan, and then turning it into a piece of video content and then turn around and share it on social media or the internet.
“There is a stigma attached to being an agent… but the reality is there is only a stigma because its necessary, and when you eliminate it there is all this complaint about it being a robot and being no feeling or culture in it. So, insert the culture into your growth and however you’re sharing with your community and people and be yourself.”
Grant says, “Know who you’re marketing to! The person who works with everyone works with no one.”
One of the most important things you can do according to Sekou is to, “BE CONSISTENT. Have a communication plan, reach out, and do what you say you’re going to do,” he says. Sekou believes this inconsistency is coming from the simplicity of the American system; realtors believe that they have to create a unique, customized idea when really simple is best.
“Everyone is trying to innovate over master,” Grant says, “and the masters are overcoming the innovators!”
“Share the story,” Sekou says, because your audience will be able to relate to the characters and connect. Don’t share your success, don’t share transactions or numbers, share a narrative! Donald Miller does a great job of explaining this in his book, Building A Story Brand.
You can follow Sekou Pyle on SekouPyle.work and it has all kinds of contacts in there.