Three Types of Remarketing Videos | Witly Best Practices
When you sign up for Witly, you will be assigned a marketing coach to help direct you and get you set up to convert your leads successfully.
One of the first things our marketing coaches go over with you is the types of videos you need to make in order to stay top of mind with your database – those leads you have flowing in from Witly!
How do we do that? Retargeting! If you are unsure what retargeting is, think of it like when you look on amazon for a phone case, and then you decide not to purchase it. Now, every time you log in to Facebook or Instagram, you are getting ads from amazon for phone cases! That is what we do! We use your videos to retarget your leads and keep you at the top of their mind.
So, let’s talk about the types of videos we encourage our clients to create! We start with your “why” or an introduction video. Why are you in real estate? What drives you and your business? Think of a few key points and record a video that allows people to get to know who you are as a person!
The next video is the educational video. You will use this as an opportunity to answer some hard questions about today’s market, one of your frequently asked questions, or to help ease some of a new buyer or seller’s concerns.
The final video we suggest is a testimonial. These videos help build trust in potential clients and enable you to stand out as an expert in your market. Ideally, we recommend these videos be a recording of your client to avoid seeming staged or fake.
All of this may seem like a lot, but our team at Witly is here to support you, answer any of your questions, and give you the push that you might need!
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