Karin Carr is a Realtor in Savanah, Georgia who uses YouTube to generate real estate leads. She has been licensed since 2005 and had moved several times in her career. She had to restart from scratch in each new area, re-creating her database, SOI, etc. It was challenging, so she began looking for a way to make that transition easier, thus finding YouTube.
Before diving into video marketing, Karin used traditional techniques to generate leads, i.e., cold calling and Craiglist. She quickly realized not only were these not an effective use of her time, but she did not enjoy them at all. Karin started blogging and loved it, but it was very time-consuming, and she was looking for an alternative. That’s when she found YouTube and started making videos.
Karin had the best results when she started utilizing video marketing. She has people come to her like they felt they already knew her. It enabled people who were just starting their home buying or selling process to get to know her and trust her.
The success of her YouTube channel has brought up many opportunities for her, including being asked to coach real estate agents.
Karin stresses that you can’t make your videos all about homes you are listing. You have to pay attention to what people are searching for on YouTube, and it is essential to create evergreen content, content that does not expire.
Karin says that one of her favorite things about video marketing is that it makes conversion so easy. By focusing on adding value and not coming across as a salesperson in the video makes you the natural choice when they are ready to buy or sell.
Karin says the most challenging part is getting started. You don’t have to be a professional or have all kinds of expensive equipment to get started. You will get better and better over time. The less you worry about how you look on video, the better and easier it will be.
The way you are on camera is what will draw people to you. Authenticity doesn’t mean flawless; people don’t want perfection.
Using video can help you go from being a struggling agent to someone who can be financially independent, support your family and even start a team if you could just be brave enough to hit the record button.
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